New School Marketing Tools
Ok, get real. The only way you could not have heard of a mobile wallet in recent weeks is if you had your head under a rock. Let me clarify, that is if you are an entrepreneur, business person, or some type of internet/digital/social media expert who has a responsibility for staying on top of emerging trends.
There is no doubt that Google knows how to create the buzz in the press.
As a business consultant, my commitment, however, is to offer products/systems/services that help maximize success for the business…my clients…whether it is in the area of marketing, communications, or enhanced services.
I am constantly researching and looking for the “best of the best” to bring to my clients, and that doesn’t necessarily translate to Google in this case. I seek out the best value proposition for my clients. In that quest, I recently discovered the Wiki Pay Mobile Wallet.
Wiki Pay Mobile Wallet, a semi-finalist in the New Ventures Contest sponsored by Harvard Business School, will cut your processing costs by as much as 80%, accelerate cash, reduce chargebacks, provide a savings vehicle for paying employees/sub-contractors/reps, and create a significant new revenue stream. Google simply cannot compete with that.
Sound interesting? Keep reading!
Ok, I hear you saying, “What is WikiPay?”
I can tell you that people love the name, without even knowing what WikiPay is!
WikPay is a proprietary mobile and online commerce solutions platform that empowers customers through a free application download, to perform real-time transfers, scheduled transfers, account inquiries for balance and transaction history, bill payments, notifications and alerts, and transaction security verifications. P2P, C2B, and B2B payment applications as well as a robust mobile marketing service.
Most people’s next question is, “How do I get one?” My answer, “No problem. Just go to WikiPay and you will be able to sign up…for FREE! It’s a 2 minute registration. It is painless, unlike many payment tools. Or, even quicker, scan the QR code below & it’s a two second registration.
Ok, it gets better. WikiPay will soon be introducing NFC functionality for which, Google is already paving the way! Thank you Google!
Next question people ask, “In a crowded space what sets WikiPay apart?”
This is the easy part.
Fast, simple, free merchant registration. No lengthy time consuming application. No underwriting. No credit check. No set-up fee. No monthly fee. No chargebacks. No minimal volume requirement. No hidden fees. No fine print.
A two-minute registration has you up & running, cutting the cost of payment processing by 50% to as much as 80%.
WikiPay merchant cost…Your first 30 payments every month are FREE. The fee for subsequent payments in a given month: 1% subject to a one dollar maximum. You can drastically reduce those PayPal or Visa/MC merchant fees! Yahoo! No, Yahoo is not involved and neither is Google!
Merchants can now accept payments without the typical fees and charge-backs associated with conventional merchant services. They save up to 2% + $0.30 per transaction on WikiPay compared to competitors.
Ok…it gets even better! No kidding!
- Viral in the extreme. You do not need a WikiPay account to receive money. Users can send money to an email address or a cell phone via text. A two-minute registration, immediate access to funds, and another WikiPay product evangelist is birthed.
- Increased Market. Consumer demand for ways to pay with cash versus credit is at an all-time high. About 45% of U.S. adults either have no credit cards or have insufficient available credit. WikiPay pushes and pulls money via ACH making its reach broader than that of credit cards. It costs you less when a customer pays you through WikiPay. You get your money sooner, and it’s less likely to be reversed.
- Improved funds availability. WikiPay provides quicker access to funds than credit transactions – next day funds availability.
- Optional MasterCard debit card. One of the least expensive “total cost of use” cards on the market – a perfect solution for the more than 10 million unbanked and nearly one in four now categorized as under-banked in the United States.
- mBlast. Merchants leverage and optimize their mobile potential through unlimited 2-way, interactive mobile messaging, including sms texts, alerts, and couponing. $9.99 a month – no set-up fee, no per message pricing.mWallet’s mobile text marketing application, mBlast, enables merchants and micro- merchants cost-effective and innovative marketing capabilities through targeted text messaging utilizing the client’s customer databaseWith eBlast’s Mobile Commerce Platform, a customized merchant back end panel, clients are able to launch instant marketing campaigns or schedule messaging for advertising, product offers, coupons, alerts or announcements. There is no contract and the merchant can add services at any time.
- Inexpensive all-purpose payment tool. Send payroll, commissions, and expenses through WikiPay – whether or not the intended recipient is a current WikiPay user. Use convenient batch processing at a cost of $1 per hundred items – one penny per transaction – and get payments there safely the next day. WikiPay provides text and email transaction verification in the form of receipts / history
- Added benefit… Consumers enjoy convenient, safe, secure transactions that cost less.
YES there’s more… saved the best for last.
If you are a business (online or offline), you can turn a traditional cost center (merchant fees and paying employees/sub-contractors/reps) into a dynamic new multi-stream revenue center!
If you are an individual, of a business, you never have to pay those high fess at PayPal…ever again!
Ok. Now you’re going to have to call me at 1-888-440-9780 to get the juicy details. As a WikiPay Master Agent, I have information that can transform your business (if you have one!), or your non-profit, or your group in terms of creating a revenue stream…or your personal lifestyle which includes making purchases or paying bills.
Yes, I have your solution.
Click below for get your FREE WikiPay Mobile Wallet now!
How about you? Where do you stand in this game-changing, business/marketing paradigm shift?
Are you ignoring all of it, being reluctantly pulled along, or are you embracing the future…today?
Why write too many words when Gary makes the point so clearly in this video?
I agree with Gary. I received an electric typewriter for high school graduation. I am 57, a “woman a certain age,” who is embracing Nu Media and not looking back. If you watch Gary’s video and don’t register for my free 10 week NuMedia webinar series, I will know where you stand! (yep…off the radar!)
Here’s an interesting marketing “tidbit!” If you haven’t heard of url shorteners, bit.ly is one of the most widely used.
Following is the actual bit.ly short url for my previous blog post =>>> http://bit.ly/QRCodesMediaDarling. I created a custom bit.ly.
Here’s what is so interesting. They now have a QR code you can utilize (that will track the number of times someone clicks on it)…all as a part of the bit.ly system! Go to my previous blog post and snag one of the free card readers if you don’t have one, and start having some fun reading QR (Quick Response) Codes. The integration into mobile marketing is happening fast!
Text QRC to 90210 if you want to follow the QR Codes scene during 2011!
Here’s Coach B’s Prediction: Combined with mobile, QR Codes emerge as the top digital marketing technology in the United States in 2011. Yes, I believe they are finally going to have their breakout moment & SOAR! That means QR Codes will go both mobile and social! Watch for them. You are going to see them everywhere! With 51% of the population carrying smart phones, how could they NOT finally arrive and be utilized for marketing? I believe they will be huge for the three big R’s…Retail, Restaurants & Real Estate. And that’s just the beginning.
John Foley, president/CEO of interlinkOne, says,
QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing efforts.
Since QR codes make it easy for people to jump from print to the Web, this intelligent tool can add to the success of your personalized URL (PURL) campaigns, too
A QR Code is a Quick Response Code which is “activated” through placing your smart phone over the top of it, delivering pertinent information via these two dimensional codes. The following videos will visually show you the power of QR Codes.
What do you see when you look at the QR Codes (called QRC’s) below? Gibberish? A jigsaw puzzle? Are you left scratching your head? Don’t feel badly. You may have never seen one of these before!
If you don’t have a card reader, go to the bottom of this post and download one for free, and then scan these! “Read it” for yourself! If you don’t have a smart phone, find someone who does and have some FUN!
The U.S. has lagged behind the eight ball with QR Codes, while their use has flourished from Japan (where it was first developed in 1994) to Brazil. The time is now for digital marketing integration involving QR codes and mobile marketing.
Think I am kidding? Look at a commercial in Japan. Though I took the University of Kentucky Women’s basketball team to Japan in 1981, 82 & 83 when I coached at UK (and learned some Japanese), I honestly cannot understand anything except the fact that the video has over 600,000 views! That’s all I need to understand about the viability of QR Codes! The Japanese must already understand something about QR Codes that we don’t!
Here’s a creative use by a book store in Brazil. This got my wheels turning! I LOVE this!
Here’s a great creative campaign from Japan about alternative music.
The United States WILL catch up to the value of utilizing QR Codes. The Million Dollar Question is WHEN? Read how QR Codes will be coming to your TV!
I came back and edited this blog soon after posting because I discovered a video about a dual function QR Code campaign, implemented by the most unlikely of “marketers!” Very exciting! The U.S. is coming around!
If you don’t yet have an app for scanning QR Codes, following are some links to set up your own two Dimensional Bar Code and the free reader to connect to them. Just have some fun with QR Codes, and be prepared to be “in the know” by the time they hit big time!
i-nigma Reader – This is one of the best at reading any code it scans
This photo shows the various ways in which you can set up a QR Code through Scan Life.
Scan Life is great for the reporting feature it also offers.
I love the site, QR Stuff, because I can have the QR Code in color! (Hey…I didn’t formerly own an interior design business for no reason! I like a little “style” when it’s possible and color adds it!) The following one is actually a sms message…
Snap Maze – also allows you to choose a color
Here’s some articles on the viability of QR Codes:
I am grateful to Cheryl James for introducing me to QR Codes. Frankly I had never heard of them until reading her blog post! I definitely became intrigued with them immediately.
If you like my digital web container below, get yours FREE at Brand You First!
YouIncStarVideoChallenge Day 2 – Peter Sisson Speaks about VoicePoint & Toktumi Line2…people listen!
Week 1, Day 2 and going strong!
Do you consider yourself a top network marketer? Then get a professional communications system! Create a BIG COMPANY “Fortune 500″ image at a small business price. That’s right…this won’t break your piggy bank!
Amazing company, VoicePoint, marketing fabulous product with exemplary track record and awards (Toktumi, prounounced “Talk-To-Me,” with Line2 was named #10 in the Top 100 Brilliant Ideas for 2010 by Entreprenuer Magazine). Top that off with Peter Sisson, developer of product and CEO of the company which was named one of the Top 10 Tech companies to follow! You can’t beat this combination.
Not only do you have the opportunity to check out a product that is drastically needed by this industry to elevate how you are perceived in the marketplace, you have a rare opportunity to get in on the ground floor with an already highly successful product that is now going to be offered peer-to-peer by VoicePoint. The company’s launch is built around one element…marketing Toktumi Line2, a powerfully and highly successful product that David Pogue and the New York Times have said has “the potential to shake up an entire industry!”
“Like” our FB page and do what it says, and you could win a year of service with this HOT…PROFESSIONAL…Communications System for your business!
If you want to experience Toktumi, call my toll-free# (yes, you get that FREE with your service) at 1-888-440-9780.
Toktumi is a hosted PBX Phone Service…on on your cell, on your computer, on your time. But…there’s more!
Have an iphone? Line 2 gives you a FREE second line with full separate contacts list for business…keep your cell phone number private!
Have an iPad or iPod Touch? I can show you how to make it into a phone utilizing Toktumi Line2! No kidding!
Need to conference in 20 people? You can do that using your Toktumi softphone software that you can use on your computer, and then transfer the call to your cell phone as you walk out the door for another appointment! (Make sure you have it set up hands free for driving!)
The list goes on and on!
Want your own FREE digital business card like mine? Visit Brand You First and then drop your own card to the far right where it says “Find a Professional.”
That’s right. You can drop your digital business card on my blog for FREE! Don’t you love the opportunity to market your brand…your services…on my blog…for FREE?
Have you ever “dropped your business card” into a fishbowl many times throughout the years, whether that be a the local Chamber of Commerce meeting, at your favorite restaurant, or during a raffle.
Well..no more! That was yesterday. BusinessCard2 is today! This digital web container allows you to have all of your professional and social identities docked in one place, as well as have links to your videos, websites, slidshares, and powerpoint presentations.
Your digital business card can be easily shared on Facebook with a link that shows up as “Expand my card,” allowing your web container (like mine at the end of this post) to open right there inside of Facebook! You can take your personal brand all over the internet, yet makes changes in only one spot!
This is an amazing personal branding tool that enables YOU to share YOUR story. Who, besides you, knows it better?
You can visit my BusinessCard2 at Ask Coach Berry.
To market yourself for FREE, all it takes is two easy steps.
- Go to Brand You First and set up your FREE BusinessCard2. The only commitment on our part is is a time one in setting up your details.
- “Drop it” by clicking on the side side of my blog, where it says, “Find a Professional.” Once you have your own BusinessCard2, you can drop it at multiple locations!
“Find a Professional” is a new BusinessCard2 feature I recently added. And guess what? This feature is also FREE! Just when you think it can’t get any better, it does!
If you like this and want to connect with me via mobile, just text “CoachB” to 90210. You will be able to upload all of my contact info directly into your phone and/or address book connected to your email program. You will also be able to receive more cutting edge information about new school marketing tools and systems that can help you brand yourself, explode your business and take it to the next level!
You can also Sign up one time & receive reminders for a weekly “Ask Coach Berry” Training2Transform webinar that I offer FREE! You will discover cutting edge information each week. Why do I say that? I will bet you were not aware about BusinessCard2. I like finding the golden nuggets and bringing them to you! Join us!
Join iZigg Leaders tonight at 6:30pm EST 9:30pm PST. Agents and Guests all welcome!
712-432-0075 Pin number = 643053#
I wrote a recent post with a headline, “iZigg…you zagg…I text CoachB to 90210…you text funky numbers I can’t remember!”
I have said it before and I will say it again. iZigg is a game changer!
Understanding WHY this is true is essential to making the best choice for marketing your company in the future.
In the past, we said to people “Buzz me,” translating to “Call me.” There was no company that branded in such a way to take advantage of that.
Social media has changed EVERYTHING!
People today say, “Tweet me” for Twitter, and “Friend me” for Facebook.
In both cases, the verbal comment translates to branding the company.
In the past, it was symbols that created a brand. The Nike swoosh is one example. Today, they don’t have to put “Nike” beneath the swoosh for people to recognize that it is a Nike product.
iZigg is going to change EVERYTHING…again!
The branding of iZigg 90210 through verbal comments means that, in the future, ”iZigg me” will translate to “Text me,” and people will be able to remember 90210, the most famous short code in the global marketplace!
Instant recognition…instant branding. They will be the first “Verizon, Sprint, or AT & T” in mobile marketing. There is currently no recognized BRAND in the mobile media industry.
IZigg has truly fired the shots and created the beginning of the Mobile Media Revolution. Mobile media will PUSH social media out into the marketplace in a new way, creating the Mobile Social Media Revolution.
Rather than a statement of “Join the Revolution,” a question puts it more precisely, “Who WOULDN’T want to join this Revolution?”
Now you understand why iZigg holds more potential than any other mobile marketing company out there!
iZigg is a large media agency, offering media agency “franchise type” opportunities to individuals, enabling you to create mobile marketing campaigns for your clients (and much, much more in the future). Mock up a few and share with potential clients. That’s what I did when I met with Sally Edwards, triathlon icon, in Seattle on Monday. It was great fun to be a part of the audience in the show, A NewDay Pacific NW, and then to hear her speak that evening…especially since Roby and I are participating in the Trek Women Triathlon on September 19 in Seattle…our first!
If you have an iZigg Media agency and you would like to learn an easy way to do mockups, a visual way to show potential clients about iZigg Mobile Media, sign up for my FREE webinar I will present on Thursday, July 22 at 6 pm PST/9 EST.
Mcard from iZigg is THE mobile card you need. TEXT: CoachB TO: 90210 to receive mine. Utilize the Mcard along with BusinessCard2, an online digital billboard that brands & promotes YOU! BusinessCard2 is a complete web container where you tell your story. After all, who knows your story better? Partnered with the Mcard, you have a 1-2 marketing/branding/promotion vehicle that will explode your business. And…the best part about BusinessCard2 is that it is FREE! You can get yours at Brand You First.
It doesn’t stop there. Once you get your Free Busines Card2 at Brand You First., come back and click on “Find a Professional.” You will see the tab on the right side of my blog. Then you can “drop your card” on my blog where people can find YOU! And…that’s also a free tool that I just implemented!
Check out my BusinessCard2 below!
Get ready. Social Media is going to propel it! That’s why I refer to it as the Mobile Social Media Revolution. It goes together like a hand in a glove.
If you are a serious business person, you are going to want to do one or both of the following:
- Use Mobile Marketing for your Business – iZigg, offering the branding opportunity of combining 90210, the most memorable and researched five digit code in the global marketplace, with your unique key word ,gives you an equity branding position. No other mobile media company can offer this unique positioning!
- Carpe Diem – Yes, seize the day with iZigg as a business opportunity! iZigg has a binary compensation plan. You can watch a webinar on demand presentation at iZigg SMS. It gives you a tour around the back office, showing you how easy it is to set up campaigns and also gives a brief summary of the comp plan. To see a detailed outline of the comp plan, visit CoachB90210 and click in the middle section where it says “WOW” and you will see the Official Comp Plan symbol. Click on that for full disclosure & details.
The bottom line is that NOW is the time to join with our iZigg 90210 Dream Team! Remember “Where’s the Beef?” with Clara? I tell people, “Be sure and ask, ‘Where’s The Value?’ “
Let me answer that question as follows:
- One KEY value point is that the closer you get to me, the more you benefit as I will be placing people under you! That delivers one essential component to you…LEVERAGE. Yes, your leverage is increased when you join us now.
- You will be joining the #1 Team in iZigg when you join our Dream Team comprised of many savvy internet marketers. That is a bonus added value! Why? We are already teaching our team how to succeed via internet marketing. Sure…this is a great product to share with family and friends who have businesses. They will literally thank you for helping their business move to the next level with this mobile, text message, permission-based marketing. AND…we also know that we don’t want to leave any stone unturned and miss an opportunity. We will simultaneously teach you how to reach individuals and businesses outside your current sphere of influence.
This second point is what I call Age of Influence Marketing. I do not subscribe to the either/or (offline/online) philosophy. My business approach is both/and. Why choose one marketing method over the other when you can integrate the two and have twice the success!
Click on picture below to be taken to my website. You have several options. You can:
- Personally utilize the product for your business by selecting a product (see below and text CoachB to 90210 about a creating mobile marketing campaign for your business!)
- Join at the $99 level and offer mobile products to your clients
- Join at the $448 ($349 + $99) – Build a Team & also have the ability to direct sale mobile products to your clients
Like my digital branding billboard below? Get yours FREE & Promote YOU at BrandYouFirst. Then drop at the tab on the right side of my blog that says, “Find a Professional!” It’s FREE marketing…sweet deal, huh? Pass me a hershey’s kiss!
This will be updated periodically as I see examples of mobile campaigns that do go viral. It will also highlight missed opportunities by companies and what they could have done to enhance a marketing campaign by combining it with a mobile campaign.
On that note, Chick-Fil-A missed a key opportunity when they had Cow Appreciation Week July 5-9, 2010, and didn’t combine mobile marketing with it. This video below talks about the power of viral marketing & what Chick-Fil-A could have done. The picture below shows it.
If if was good enough for Democrat Obama who now sits in the White House, Republican Meg Whitman figures it is good enough for her as she aspires to be Governor of California.
Politicians are understanding full well the opportunity that text marketing offers. Check out the California Governor’s race, and see how Meg Whitman is using a text campaign to foster goodwill and create volunteers for the balance of the race.
Meg Whitman, prior CEO of Ebay has her own short code: 46634
Meg Whitman’s CA Governor Race Text Campaign:
The campaign return text thanks the person who opted in and asks for their zip code to share when Meg will next be in your area for a public appearance. After you supply the zip code, you receive a request to volunteer. Because we like to work with friends, the potential for this Text to be forwarded is huge.
Matt Arndt with iZigg shares the following example of a viral marketing campaign, literally IN ACTION!
Join the Band! – TMobile challenged aspiring musician Josh Ward in the UK to ask “What would you do with free texts and internet for life?” Check out the result:
Text CoachB to 90210 with any questions!
Webinar Topic for Thursday, July 8 & July 15, 2010:
Is Your Digital Business Card Still Blank? Shift to Business Card 2. Brand YOU First…Today!
Thursday, July 8, 6 p.m. PST - Lief Larson, President of Workface and Developer of BusinessCard2, a free online digital business card, will present marketing tips on how to effectively utilize your BusinessCard2 for branding yourself and promoting your business and products. CLICK HERE TO SIGN UP FOR THIS FREE WEBINAR.
Go now and secure your FREE DIGITAL BUSINESS CARD!
Thursday, July 15, 6 p.m. PST -
Training2Transform Webinars on New school Marketing Tools for the Mobile, Social Media & SOHO (S mall Office/H ome O ffice) Revolutions.
Sign up one time here & receive weekly reminders. If you can’t attend one week, no worries. Catch us the next week! Our goal is to assist you in marketing your business more efficiently, effectively & economically!
New School Marketing Tools Igniting Mobile, Social Media, & SOHO/Small Office Home Office Revolutions!
FREE Weekly Ask Coach Berry, Training2Transform Webinars on New school Marketing Tools for the Mobile, Social Media & SOHO (S mall Office/H ome O ffice) Revolutions – Sign up one time & receive weekly reminders. If you can’t attend one week, no worries. Catch us the next week! Our goal is to assist you in marketing your business more efficiently, effectively & economically! SIGN UP NOW! Text CoachB to 90210 for my contact information.
Mindset + Attitude = the mental foundation for SUCCESS, whether in life, relationships or business.
Likewise, a business must have a proper foundation of tools & systems in order to operate in a successful manner. It is precisely this lack of tools and systems that keeps most small and home-based businesses from succeeding.
I was fortunate to learn the importance of this business foundation back in the 80′s & 90′s through my business partner, Barbara Anderson. She was a systems person. If it has not been for her, we would have never have been named ASI (Advertising Specialty Institute) Small Business of the Year in the United States. I will be forever grateful for those lessons she taught me.
What I know is that I am NOT the person who you want to develop tools and systems. I AM the person you want to assess tools and systems and figure out how to utilize and implement them. I AM the person you want to show others how important tools and systems are and how to utilize them in their business. That is why I am presenting these free Training2Transform weekly webinars, where you can come and “Ask Coach Berry” questions so that you can experience business success.
Forbes predicts that 79 Million will open their own home-based businesses in the next 3 years. Perhaps you are already one of those individuals or are contemplating it. Either way, great!
If you are in the contemplation stage, text “CoachB” to 90210 and let’s set up a time for me to run a SOHO complimentary analysis. It will give you a financial snapshot of the financial/tax benefits of having your own home-based business. Gather enough information from which to make an informed decision for yourself.
Biz Pro Plus – Business Foundation Tools, inclusive of the following: Go To Meeting (this company is the only reseller for Go To Meeting), contact management system, custom email templates with drip campaign system, email blaster, uDeduct analysis (a tool that allows you to show someone in 5 minutes the financial/Tax benefits of having a home-based business), uDeduct (for tracking expenses of multiple companies). Videos are at Biz Pro Plus.
Below are short 2-3 minute videos that will help you better understand the features & benefits of Business Card 2 and how this dynamic digital personal branding billboard can propel you in the marketplace.
Part 1-Introduction: “What is Business Card 2?
Part 2-”Brand You First with Business Card 2″
Part 3-”Basic Benefits of Business Card 2″
Part 4-”Using Business Card 2 A Personal Selling Tool”
Part 5-”Outstanding Features of Business Card 2?”
Part 6 -”Additional Benefits of Business Card 2?”
VoicePoint – Toktumi Line 2 – The ONLY Business Communications System you will ever need! Don’t believe me? Call 1-888-440-9780 to see how it works! Click here to get your FREE 30 Day Trial! Here’s a previous blog post.
Leads Forever - Combine a premier lead-scraping software with Voice Broadcasting and you will NEVER have to buy leads again for your business! This Leads Forever Webinar on Demand explains everything.
It’s about connecting…it’s about engaging…it’s about Visibility! It’s about Personal Marketing, Personal Selling, Personal SEO, Personal Branding, Identity Management & Self Promotion. It’s all about the Social Media Revolution. Isn’t it about time you filled in your blank card!
You must recognize that you don’t have your “branding house” in order if your online card is BLANK…and shift and discover a way to Brand YOU FIRST…today!
The initial question you must ask yourself is, “WHY is it blank?”
Then you must ask two more questions…
- “WHAT do I need to do to shift in order to start creating a personal brand though a digital business card”, and…
- “WHY is this important for my business success?”
The answer to the initial question is one that only you know. I would suggest, however, that you, like many others, don’t know a problem exists; therefore, you aren’t looking for a solution. You simply don’t know you don’t know. If you aren’t thinking that a digital card that can hold EVERYTHING exists, you obviously aren’t seeking a solution.
On the other hand, if you have ever wondered and thought about how great it would be to have all of your information in one, tidy little on-line container, and are looking to discover it, then count this as your lucky day!
The answer to the next question about what you need to do to shift is based on your new understanding that an online, digital business card does exist!
At this point, you have apply the Kevin Costner thinking/philosophy from Field of Dreams…”If you build it, they will come.”
I like to give people, especially people in business, the benefit of the doubt, believing the equivalent in this case to the above statement, “If they it exists, they will use it.” I truly believe that if you know a solution exists once you are aware of a problem, you will use the provided tool to solve it.
All I can say is “Stay with me. There is a solution for you!”
The best part is that it is FREE. The only investment (albeit it an important one) is your time and energy for creating it. BusinessCard2, helping you Brand YOU First, is the only comprehensive digital business card on the internet. There are other existing resources for exchanging basic information, such as name, email, phone number, and web/blog address, but nothing like this FREE digital business card that I discovered.
I previously blogged about it, but having now implemented it, I am amazed at what is possible! Its uses are as unlimited as your imagination!
Lief Larson, President of WorkFace, and co-developed of BusinessCard2 says…
BusinessCard2 is a personal marketing and personal branding platform that enables identity management. Is allows you to create, control, and leverage your professional online identity via a portable and interactive business card. With a BusinessCard2, you can build relationships with new customers, build visibility and raise your profile, and generate more business by receiving prospect leads.
Your Shift that is necessary requires taking action. You must:
- Throw away the old files! Move away from thinking about a business card as you have in the past.
- Install a new operating system!
Pretend you have written a business plan. You must now implement it. In this case, it means utilizing a marketing strategy with Your Digital Business Card. How do you accomplish that? Utilize a link signature in emails and forums, or a hyperlinked icon in email, or embed it in your blogs and websites. You can view mine at the end of this blog post, or in the side bar.
And…let BusinessCard2 search engine it for you. Lief explains that,
“Owning your namespace in search engines is an essential part of your professional discoverability. BusinessCard2 is designed to help you rapidly raise your profile in search engines such as Google, Bing, & Yahoo.
In many instances, they can help you ride to the first page of search results in 11-19 days. The SEO (search engine optimization) benefits you receive are completely value-added.
Now…to consider the last question about why this online card is important to your business success.
How many times do you need to hear Brand YOU…First before you believe it?
This isn’t about ego. It’s about practicality…and Personal Marketing…and Personal Selling…and Personal SEO, and Personal Brandng, and Identity Management and Self Promotion.
In today’s global marketplace, branding you first is both essential and critical to your success because
a) 30-40 year stints with one company are a relic of the past, and
b) more people will have their own small business in the future vs. having a J-O-B.
What am I saying? You must create a personal brand, even in the midst of working for a particular company because your status will likely change in the future, and change again, and change again. You may, or I should say, probably will, at some point in your life, have your own small or home-based business.
This is the Age of the Entrepreneur & iPreneur Revolution…to the tune of 79 million joining in the next three years. At least that is what Forbes predicts. Your decision is whether or not you are joining it!
If you plan to marketing in any way via the internet,
The bottom line is that there is no one who can “tell your story” better than you! That is the essence of the Business Card 2 web container. In today’s digital, global marketplace, Lief has some ideas about that, talking about…
The Importance of Control
If you are like most people today, your digital footprint is expansive. Chances are that websites have inventoried your name, and search engines have indexed those instances of your name. However, having control over the way customers, prospects and partners find and see your online identity is difficult. Most social networks will expose your name, but hide your information behind a walled garden. This is cumbersome for people looking to learn more about you or reach out to you. BusinessCard2 is different. We enable you to fully control how people see you and complete transparency about your professional identity and reputation.
No matter where you are on the globe, decide that today, you will commit your time to developing your own personal digital business card through Business Card 2. The time has come for you to create Your Digital Business Card. Outside of your time commitment, this opportunity to brand yourself NOW is FREE! What a sweet deal! You simply can’t beat it.
I am offering a FREE webinar on Thursday, July 8 at 6 p.m. PST/7 p.m. MST/8 p.m. CST/9 p.m. EST. I want to help you get started on discovering all the exciting ways you can set up your BusinessCard2 & how you can use it to market your brand!
Be sure and go to Your Digital Business Card before the webinar, and sign up so that you can work hands on with this tool during the webinar.
Walk Worthy! Coach B, aka Dotti Berry – Call me toll-free at 1-800-440-9780 or text “CoachB” to 90210 if you have any questions prior to the webinar!
Want to Build Your Personal Brand? BusinessCard2 Digital Business Card, The Only One You Will Ever Need!
YOU are unique, authentic and amazing…yes, each one of you reading this blog post! Whether in your personal life or in your business, YOU have some special talent. People love to hear one another’s stories.
That is really what BusinessCard2™ helps you create. Your personal branding business story. It enables you to develop both your UPB (Unique Personal Brand) and your UBB (Unique Business Brand). Bottom line is that BusinessCard2 is your unique business card on the web…and it’s FREE MARKETING!
Branding YOU First is the process of marketing yourself and your career as a brand. It matters not whether you are a SOHO Mobile Professional (S mall O ffice/H ome O ffice)…a Fortune 500 company person…or an Entrepreneur who owns a local brick and mortar business (small or large). The BusinessCard2 platform is designed to assist in your self-packaging, providing a web container built to hold all the things that make you digitally distinct (your name, your image, your knowledge, your collateral, etc.). As a Global Digital Consultant in the Mobile Media & SOHO Revolutions, I firmly believe that being digitally distinct is important to YOU and to me, and that positively utilizing technology is invaluable to our businesses as we commit to personal brand market and management and relationship building through using state-of-the-art social networking technology and services.
The commitment you make in order to utilize the free marketing provided by this card is your time and energy, and this is not free. The end result, however, can more than pay off, and is integral to your marketing. You must carefully craft your communication so that others grasp your uniqueness, vision and brand. My intention is to bring value by showing you how to utilize social media strategies to explode the impact of your PWC (Personal Web Container) and transform your entrepreneurial passion into profits…and success!
BusinessCard2™ provides your own UPB & UBB ”branding” billboard. Just use the “embed” code and place it on your company website, personal website, or blogs. I also enabled the “chat” feature so that I can communicate with people as they view my digital business card.
BusinessCard2™ provides badges for using on social networks, websites, and blogs.
Additionally, BusinessCard2™ provides a unique URL, (mine is http://DottiBerry.businesscard2.com), where your BusinessCard2 is located on the web, allowing you to use it in Email signatures, Forums and Comments, and Blogs & Social Sites. Following are some additional ideas that will explode your business.
- Here’s a new twist. Use this unique URL, leading to an electronic billboard, and print it on the traditional physical business card! You can also take your unique URL and make it into a short url for using on FB & Twitter with your posts. I made mine into http://xr.com/DottiBerry . (Just go to http://xr.com and make yours…stats track how many times people click on it). I use this short url system for creating short urls about articles, blog posts, and upcoming webinars. The possibilities are unlimited.
- How about this? Talking to a potential client on your cell phone? If it were me, I would text message them http://xr.com/DottiBerry after we hung up. Or…if we were texting, I would just send that link to them. Remember, the possibilities are endless.
- Targeting customers with a mobile marketing campaign that carries a special offer? Lead with short url, taking them to your digital business card that contains the offer? Click here if you missed my post on power of the the mobile media revolution. The amount of information BusinessCard2™ allows you to store is amazing. You can store all your professional information, making it accessible by thousands of customers, prospects, and partners. You can connect with business partners, build relationships, and even find a J-O-B (if that’s what you want!). Use your unlimited imagination to create unlimited marketing opportunities with BusinessCard2.
- Tired of your Facebook profile picture and not sure what new one to use? I employed my PWC as my profile picture on FB. I’m sure you are wondering how I did that, knowing that html code can’t be used as a FB profile pic. That’s true. I used a tool called Snag-It to create a jpeg of my PWC along with my unique url http://xr.com/DottiBerry
BusinessCard2™ says. Here’s how we immediately help you with your personal brand :
- BusinessCard2™enables you to frame your digital persona in a personal brand package. This is where YOU are a spokesperson for YOU.
- BusinessCard2™offers you and your prospects a central point to control and access your clear, consistent and compelling message.
- Self-promotion with BusinessCard2™
- Although we all sell products and services, what our customers buy is US. Thus, great professionals know how to sell themselves.
I hope you are beginning to better understand the value available through utilizing your PWC in communicating your UPB and UBB.
I was listening to Bill Rowland speak this morning about the future of mobile media and the beginning of a technology curve. . He sold his last company 2 years ago for $108 Million. They were the premier provider of high-quality professional marketing and contracting services to the telecommunications, cable and energy industries. His remarks are great reminders and offer profound insights, connecting with me on a cellular level.
If you want to manage someone, learn to manage yourself. People aren’t drawn to authority, they’re drawn to leadership. A leader leads by example.
Here’s a real life example of using this BusinessCard2 to provide great content and value (an amazing video on how leaders inspire action) through posting it on Twitter and Facebook like I just did.
great video. http://xr.com/LeadersInspireAction. check out free digital biz card http://xr.com/DottiBerry
It has become important that each of us becomes marketers of our own personal brands. However, it can be difficult promoting yourself without looking self-promotional or coming across as smarmy or selfish. BusinessCard2 enables you reveal yourself to prospects, customers and partners in a way that is both tactful and helps you achieve your professional objectives.
As a leader, I personally want to be transparent in my interactions and conversations with people as I connect, engage and collaborate…the three essentials of my coaching and consulting. I call these “essentials” because it is these aspects that allow me to mutually leverage relationships. BusinessCard2™ offers me a compelling way of doing this by allowing me to be transparent with my business values.
Your PWC also helps me to ignite your business through utilizing precise and targeted social media strategies. An effective PWC will assist me in transforming your passion into profits. That spells S-U-C-C-E-$-$…online and offline. You can participate in this paradigm shift in business models (the first in my lifetime outside of franchising). Imagine utilizing the mobile media revolution by taking your unique PWC url, turning it into a short url, and texting it to the person with whom you are texting and speaking via phone!
I believe we are experiencing the first paradigm shift in business models (outside of franchising) in my lifetime. I see the transformational changes happening in the world-wide economy as positive ones. I believe that the Mobile Media Revolution is igniting the SOHO Revolution and offers unlimited opportunities for individuals.
Roby and I took a year-long journey across America in 2005/06. Our intention was to engage hearts and minds, create authentic connections, and dissolve differences that separate us. That core intention drives me in business as well. BusinessCard2™ helps me market my commercial authenticity by inventorying information about me and deploying that data to inform and educate my potential clients. It can do the same for you.
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