Pinterest? Think of pinning your interests and you will pronounce it correctly! If you haven’t yet heard of this new social media blockbuster, you have now. Pinterest has pierced the ranks of the social-networking elite. Facebook, You Tube, Twitter and LinkedIn were the “big four.” Well, now there are five, and don’t be surprised if Pinterest comes out #1! As unique as each of you are, you might just find that you have something “pinteresting” to share!
“The site, which allows users to pin images of products they like on online scrapbooks, has seen its traffic grow almost sevenfold in five months and is ranked by one research firm as the No. 3 social network behind Facebook and Twitter, says the LA Times.
An article in Tech Crunch begins by saying, “It’s beautiful, it’s addictive, and now Pinterest is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.”
Business Insider reports that “Pinterest engages users twice as much as Twitter did at its age.” They go on to say that, relative to Pintersest revealing any internal data, “RJMetrics, a business intelligence software company, got tired of waiting. It wrote a script and analyzed random Pinterest user data. All in, about 1 million pins were examined.”
Although 58% who use Pinterest are women, that doesn’t mean that Pinterest is only for women. The 24-44 age group, the most sought-after by marketers, is the largest group utilizing Pinterest. What does that mean? If you are a business, you better have a presence there, and by and large, most businesses are still run by/owned by men.
Data from all of the above articles have huge implications for affiliate marketers and merchants, in more ways than just understanding the power of the growth, combined with the demographic group. Two articles tell the bigger story. One by GTO Managed Affiliate Programs and the other by Venture Beat offers insights for entrepreneurs that should not be ignored.
What potential does Pinterest have in terms of marketing? According to Shareaholic, Pinterest is driving more referral traffic to company websites and blogs than YouTube, Google+, and LinkedIn – combined. Shareaholic’s January 2012 Referral Traffic Report ranks Pinterest as statistically equal with Twitter and Google in driving referrals, behind only Facebook and StumbleUpon.
Please take the time to check out our Pinterest Board about Pinterest Media/Case Studies. We have people collaborating together, as “We Pinterest” to bring you the best and most updated articles, media and case studies about Pinterest from around the world! Click here to follow and repin that board.
Want to learn more? Click here to join us on free upcoming webinars (or you can scan below for link or text for link if you don’t scan QR codes). Whether you are an entrepreneur in a traditional brick and mortar business, an online business, or a non-profit, Pinterest can empower and help you optimize your marketing in a whole new way! Drive MASSIVE traffic to your website, get more opt-ins or donations, create awareness about your non-profit, or gain new customers and sell more products daily in your business…for FREE!
Also, check out the bonus you can access by attending one of my July webinars.
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