Social Marketing Power
Want to Build Your Personal Brand? BusinessCard2 Digital Business Card, The Only One You Will Ever Need!
YOU are unique, authentic and amazing…yes, each one of you reading this blog post! Whether in your personal life or in your business, YOU have some special talent. People love to hear one another’s stories.
That is really what BusinessCard2™ helps you create. Your personal branding business story. It enables you to develop both your UPB (Unique Personal Brand) and your UBB (Unique Business Brand). Bottom line is that BusinessCard2 is your unique business card on the web…and it’s FREE MARKETING!
Branding YOU First is the process of marketing yourself and your career as a brand. It matters not whether you are a SOHO Mobile Professional (S mall O ffice/H ome O ffice)…a Fortune 500 company person…or an Entrepreneur who owns a local brick and mortar business (small or large). The BusinessCard2 platform is designed to assist in your self-packaging, providing a web container built to hold all the things that make you digitally distinct (your name, your image, your knowledge, your collateral, etc.). As a Global Digital Consultant in the Mobile Media & SOHO Revolutions, I firmly believe that being digitally distinct is important to YOU and to me, and that positively utilizing technology is invaluable to our businesses as we commit to personal brand market and management and relationship building through using state-of-the-art social networking technology and services.
The commitment you make in order to utilize the free marketing provided by this card is your time and energy, and this is not free. The end result, however, can more than pay off, and is integral to your marketing. You must carefully craft your communication so that others grasp your uniqueness, vision and brand. My intention is to bring value by showing you how to utilize social media strategies to explode the impact of your PWC (Personal Web Container) and transform your entrepreneurial passion into profits…and success!
BusinessCard2™ provides your own UPB & UBB ”branding” billboard. Just use the “embed” code and place it on your company website, personal website, or blogs. I also enabled the “chat” feature so that I can communicate with people as they view my digital business card.
BusinessCard2™ provides badges for using on social networks, websites, and blogs.
Additionally, BusinessCard2™ provides a unique URL, (mine is http://DottiBerry.businesscard2.com), where your BusinessCard2 is located on the web, allowing you to use it in Email signatures, Forums and Comments, and Blogs & Social Sites. Following are some additional ideas that will explode your business.
- Here’s a new twist. Use this unique URL, leading to an electronic billboard, and print it on the traditional physical business card! You can also take your unique URL and make it into a short url for using on FB & Twitter with your posts. I made mine into http://xr.com/DottiBerry . (Just go to http://xr.com and make yours…stats track how many times people click on it). I use this short url system for creating short urls about articles, blog posts, and upcoming webinars. The possibilities are unlimited.
- How about this? Talking to a potential client on your cell phone? If it were me, I would text message them http://xr.com/DottiBerry after we hung up. Or…if we were texting, I would just send that link to them. Remember, the possibilities are endless.
- Targeting customers with a mobile marketing campaign that carries a special offer? Lead with short url, taking them to your digital business card that contains the offer? Click here if you missed my post on power of the the mobile media revolution. The amount of information BusinessCard2™ allows you to store is amazing. You can store all your professional information, making it accessible by thousands of customers, prospects, and partners. You can connect with business partners, build relationships, and even find a J-O-B (if that’s what you want!). Use your unlimited imagination to create unlimited marketing opportunities with BusinessCard2.
- Tired of your Facebook profile picture and not sure what new one to use? I employed my PWC as my profile picture on FB. I’m sure you are wondering how I did that, knowing that html code can’t be used as a FB profile pic. That’s true. I used a tool called Snag-It to create a jpeg of my PWC along with my unique url http://xr.com/DottiBerry
BusinessCard2™ says. Here’s how we immediately help you with your personal brand :
- BusinessCard2™enables you to frame your digital persona in a personal brand package. This is where YOU are a spokesperson for YOU.
- BusinessCard2™offers you and your prospects a central point to control and access your clear, consistent and compelling message.
- Self-promotion with BusinessCard2™
- Although we all sell products and services, what our customers buy is US. Thus, great professionals know how to sell themselves.
I hope you are beginning to better understand the value available through utilizing your PWC in communicating your UPB and UBB.
I was listening to Bill Rowland speak this morning about the future of mobile media and the beginning of a technology curve. . He sold his last company 2 years ago for $108 Million. They were the premier provider of high-quality professional marketing and contracting services to the telecommunications, cable and energy industries. His remarks are great reminders and offer profound insights, connecting with me on a cellular level.
If you want to manage someone, learn to manage yourself. People aren’t drawn to authority, they’re drawn to leadership. A leader leads by example.
Here’s a real life example of using this BusinessCard2 to provide great content and value (an amazing video on how leaders inspire action) through posting it on Twitter and Facebook like I just did.
great video. http://xr.com/LeadersInspireAction. check out free digital biz card http://xr.com/DottiBerry
BusinessCard2™ says…
It has become important that each of us becomes marketers of our own personal brands. However, it can be difficult promoting yourself without looking self-promotional or coming across as smarmy or selfish. BusinessCard2 enables you reveal yourself to prospects, customers and partners in a way that is both tactful and helps you achieve your professional objectives.
As a leader, I personally want to be transparent in my interactions and conversations with people as I connect, engage and collaborate…the three essentials of my coaching and consulting. I call these “essentials” because it is these aspects that allow me to mutually leverage relationships. BusinessCard2™ offers me a compelling way of doing this by allowing me to be transparent with my business values.
Your PWC also helps me to ignite your business through utilizing precise and targeted social media strategies. An effective PWC will assist me in transforming your passion into profits. That spells S-U-C-C-E-$-$…online and offline. You can participate in this paradigm shift in business models (the first in my lifetime outside of franchising). Imagine utilizing the mobile media revolution by taking your unique PWC url, turning it into a short url, and texting it to the person with whom you are texting and speaking via phone!
I believe we are experiencing the first paradigm shift in business models (outside of franchising) in my lifetime. I see the transformational changes happening in the world-wide economy as positive ones. I believe that the Mobile Media Revolution is igniting the SOHO Revolution and offers unlimited opportunities for individuals.
Roby and I took a year-long journey across America in 2005/06. Our intention was to engage hearts and minds, create authentic connections, and dissolve differences that separate us. That core intention drives me in business as well. BusinessCard2™ helps me market my commercial authenticity by inventorying information about me and deploying that data to inform and educate my potential clients. It can do the same for you.
If you find this post worth your time to pass along to your network of friends, be sure and Share on Facebook here or at top of blog, Retweet here or at top of blog, and click on the feed below to sign up and receive my post automatically! Thanking you in advance…
BRAND…BLOG…BUILD…BANK
The following are Coach B’s 4 Essential B’s! Isn’t it time you discovered how to utilize them?
- BRAND
You must know and understand your UPQ. What’s yours? Are you leveraging it? Ok, I envision you scratching your head and saying, “What is UPQ! Let’s back up. Yes, I acknowledge that Branding is one of the 4 B’s. In fact, I see people talking about branding YOU all over the internet. Most of the time, however, they are talking about branding you as a leader, making you think you can be the next internet Guru. Well, guess what? Everyone is NOT a leader, but everyone is UNIQUE and everyone is a PERSON. This is the first part of the equation…UP. Each of you is a Unique Person. So what’s with the Q? Q stands for “quotient.” Merriam Webster online dictionary says that “quotient” is the magnitude of a specified characteristic or quality, i.e <the celebrity’s likability quotient is high>. I am referring to “quotient” as defined in this way. For my purpose of getting you to consider what your UPQ is, I am talking about the magnitude of your Unique Person status. That translates to discovering, defining, and calculating your UPQ so that you understand the magnitude of your unique person status.
- BLOG
Creating your own personal blog is as easy as reciting your ABC’s…if you know HOW! Blogging and utilizing organic SEO can build your business lightning fast…yes, quicker than any other method. You can distribute articles and videos, all linking back to YOUR BLOG with YOUR EXPERT STORY! - BUILD
One of the best ways to BUILD LIGHTNING FAST is by utilizing a S.Y.S.T.E.M. (Save Your Self Time Energy And Money) that offers you ongoing training. I can easily miss a lot of details, so I make sure that I have SYSTEMS in place that allow me to think in visionary ways, and help you and others do the same. I don’t choose to reinvent the wheel. I keep my creative juices flowing by choosing better wheels as I discover them and greasing the current wheels with my own creative spin.The best results, both offline and online, old school and new school, are manifested through building relationships and connecting with people. I have coined Age of Influence Marketing (tm) to describe this process. It is precisely what I utilize to build businesses today. The term captures and represents what I believe is a paradigm shift that is creating the first new business model in my lifetime. Remember, just because we all aren’t in the same business doesn’t mean we can’t choose to be on the same T.E.A.M (Together Each Associate Matters)! There are a myriad of ways to collaborate! Collaboration & Teamwork fire me up! Let’s do it together! Age of Influence Marketing (tm) utilizes Collective Intelligence, which I have dubbed the new “EXPERT” in today’s market, lending itself to this collaborative process, and is readily available due to technological advances such as the internet. Crowdsourcing, a new term for an ancient process, is an arm of Age of Influence Marketing (tm) that is being employed by businesses, connecting this new “EXPERT” of Collective Intelligence globally. That’s why I love coaching people in learning how to use innovative and new ideas to evolve into their Millionaire Self, representing their choice to experience Financial Freedom. - BANK
BRAND, BLOG & BUILD Your Business Lightning FAST & Take it to Your BANK!
Isn’t that what you truly want to do? What’s stopping you?
79 MILLION PEOPLE (Forbes) will start their own business in the next three years. That is both staggering and the wave of the future. Do you want to ride the wave, or miss out on it because you won’t get in the water, or you get in the water without a surf board, or you refuse to use the surf board under your arm when you do get in the water?
I know what some of you are thinking. I can body surf! Sure you can…many of you have destroyed your body in an attempt to ride the wave by yourself (Getting in the water represents a choice to choose to have your own small or home-based business. The surf board represents Collaboration & T.E.A.M.WORK).
My suggestions?
- Choose to operate a small or home-based business. The tax laws in most countries reward you greatly. Do your due diligence and choose one! I can tell you in five minutes exactly what your financial benefit would be, no matter what business you choose. Contact me if you are interested in having me run a no cost analysis. (contact info under “Work with Coach B” tab)
- Choose a good surf board (Collaboration & T.E.A.M.WORK). Have fun doing a little body surfing, but don’t rely on it as your sole source for riding the waves. I applaud you for choosing to enter the water. That is a great initial step. I can tell you, however, that choosing only to body surf will cause you to miss out on a lot of experiences and bigger waves that could have taken you further than you ever imagined!
Here’s the bottom line...people do business with people they know, like and trust. If you use your UPQ BRAND to attract people in your niche and willingly share free, valuable information and insights that offer solutions and benefit your loyal following through your BLOG, they will be more than happy to purchase your services and products when the time is right for them. In fact, they will say, “How can I work with YOU?” You will easily and naturally BUILD your business. And you can take that to the BANK..Your Bank!
Positioning yourself and acquiring the proper skills will determine whether you ride the wave to success through the 4 B’s or if you miss it altogether.
BELIEVE you can be ONE of those 79 Million People…and be SUCCESSFUL at it! It is your Attitude that will determine how well you utilize your surf board, once you have selected a good one! It will mean going out to catch a new wave, time and time again, after falling off your board. Just dare to ride another wave!
Yes, it’s about PROGRESS...not Perfection. When you dare to dance on the edge, and then take a flying leap off, trusting that you will either fly or find solid ground, you will look at CHAOS (a necessary element for shifting, changing, evolving and transforming) in a whole different light. You will welcome it as if it is gold! (And, truly it is as you BRAND, BLOG, BUILD & Take it to Your BANK!). You will also find yourself saying, “That was E-A-S-Y!’
Brand YOU First & Discover Your UNIQUE, EXPERT Story. Carve out your niche market through your UPQ. Having a good Coach can help you accelerate how quickly you accomplish this.
Why Mike Dillard and I are Concerned about TIVO?
What is TIVO???? The Information Very Overloaded Club!
I discovered that Mike Dillard and I share this common
concern and wrote an article for Better Networker,
addressing how to turn information overload into an asset.
The problem is that TIVO is a CLUB because YOU
and many others have joined unwittingly.
Just answer this question…
Do YOU feel VERY OVERWHELMED due to
Information Overload?
Yep…I thought so.
The truth is TIVO is probably not a Top Elite Club which you
would consciously join, nor one of which you are happy
about being a part…
and it’s enough to make you
see RED & feel Angry!
Information Overload is a HUGE PROBLEM in today’s society.
The next, and most important, question is
“What are YOU going to do about it?”
At the end of December, I took stock for 2010.
I resolved to Launch a NEW BLOG…yes,
WONDER WOMAN BLOGGER is committed to
fighting the CRIME of Information Overload, MLM Hype,
& Failure in Network Marketing…
It’s been in the works since the first of January and I will be launching it
any day now (Changed to DreamHost…has been a DREAM!)
Check out this video…it explains everything!
What timing!
Speaking of Mike Dillard…
Guess who I’ve got for our Wednesday
evening webinar, March 24, at 9:00 EST?
You guessed it! Keep reading & SIGN UP for
this EXCLUSIVE training/interview Mike is doing. › Continue reading
How Do YOU Turn Information Overload into An Asset?
This is the Million Dollar Question!
The fact is that all online marketers experience feeling overwhelmed by information overload. I hate to deliver what you might believe is the bad news, but INFORMATION OVERLOAD NEVER STOPS (unless you quit doing online marketing, and then it simply attacks another part of your life).
The key question to ask yourself is, “How Do I turn Information Overload into an Asset vs. being overwhelmed by it?” › Continue reading
Plug-ins & Widgets Critical to Promoting Your Blog Content
Feeling Overwhelmed?
Let’s use K.I.S.S. (that’s Keep It Simple Stuff).
Bottom Line? Plug-ins and WordPress Widgets are the FUEL & DELIVERY SYSTEM for promoting your blog CONTENT.
It’s not either/or…it is both/and.
Yes, you need
- Good CONTENT (remember…it’s progress, not perfection!), and
- FUEL (plug-ins) that fires up a Great DELIVERY SYSTEM (wordpress widgets)Can you imagine trying to “eat” without food and without a delivery system to get it to your mouth? In general, there are lots of foods (plug-ins) out there to fuel your body, but without a delivery system such as your hands, knife, fork, spoon, etc. ((widgets) you will not experience the exquisite art of eating (having people experience your content)! Get my drift?
The point here is that you need a way of Feeding your CONTENT from your blog to PEOPLE (yes, they are humans…not just “internet traffic”…how cold!) so that PEOPLE on social networks and other blogs receive the VALUE from your words of wisdom, service, product, or business opportunity (whether traditional, mlm, direct sales, network marketing…offline or online).
You literally want to send out your content to people across the diverse array of networks via facebook, twitter, hubs, digg and others…and attract people back to your blog. When that happens and you have the honor and privilege of getting to know those individuals better (and perhaps the opportunity to be of value and service to them in some way), you will have experienced an aspect of attraction marketing. Thank you Mike Dillard! (He is, after all, the Godfather of Attraction Marketing).
What value is there in having GREAT CONTENT if nobody reads it because they aren’t aware that it exists? Besides, you can always go back and edit your post, right? Nothing is forever and cast in stone (even stone)!
And…there’s always that DELETE button! 
Just have some fun and dare to put the best CONTENT you have to share in the moment out there.
So, here’s the simple step-by-step idea:
› Continue reading
Who would have believed that the U.S. Government and Social Networks would be Research Partners?
Read that title again>>>>>>>>
Right. No way, you are thinking!
Think again!
The U.S. Defense Advanced Research Projects Agency (DARPA) and social networks linked arms to do a little research …research that could potentially solve a problem of national scope in the future.
The Washington Post said, “In DARPA’s Network Challenge, tied to the 40-year anniversary of the Internet, the Department of Defense’s research arm placed 10 weather balloons in public places around the country. The first team to locate and submit the balloons’ correct geographic coordinates would get the cash prize. Ready, set, Twitter!”
The Network Challenge (remember that word “network”…we’ll come back to that later) capitalized on CrowdSourcing,
a term first coined by Wired Magazine in 2006.
It essentially means: utilizing the new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do
corporate R & D.
In the case of DARPA’s Network Challenge, it was locating 10 weather balloons.
Just an added tidbit of info…Finding one of these 10 weather balloons was worth more than a Big Mac Meal!
Yes, $40,000 was at stake for the team who most quickly found those 10 balloons!!
Can you say and then repeat… “M-O-N-E-Y Motivates!”
The winning team was spearheaded by Riley Crane, a postdoctoral research fellow at MIT’s Media Lab. MIT’s team set up an elaborate information-gathering method that essentially used CrowdSourcing. Varying levels of financial reward went to the first person to spot the balloon, with others involved in contributing being rewarded at a smaller level. Left over money went to charity.
I believe this next part explains the Key for the winning team!
Crane says that the team’s decision to spread the wealth was instrumental to its success, as it gave people an incentive to share good information, and a feeling of investment in the process. He was less interested in the monetary prize than in the potential for social research.
Some questions asked at the end of this “high” adventure with 10 balloons!
“Could we design an alert system to help us find missing children? Could we redesign the incentive structure for police rewards?”
Ok…hope this has intrigued you enough to read the entire coverage from the Washington Post.
This day of partnership I have described above happened back in 2009. But…it is worth noting in 2010, as there are certain ramifications for the future of network marketing! Welcome to the newest wave!
Ok…let me continue to connect the dots to network marketing. Remember that I noted that DARPA called it the
“Network” Challenge?
Can you understand how similar this is to what Darpa did to find the 10 balloons…even to the point of give financial incentives! The biggest difference? They are rewarding people for inputting just 10 license plate numbers a month in order to build a HUGE data base vs. finding 10 weather balloons!
Remember the question from above asked after the Network Challenge was over…
“Could we design an alert system to help us find missing children?”
Well…Narc Technologies’ system has given Amber Alert a free client membership to assist in doing exactly that!
The bottom line is that groups of people working together, combining both old school marketing methods (people helping people) with new school marketing tools (CrowdSourcing, Social Media), can achieve amazing results!
Welcome to what I have coined as the Age of Influence!
It is an exciting time to be alive in this economy! It is only the second paradigm shift in business models in my lifetime (I believe Franchising was the other one).
How does this bode for the future of networking marketing? I believe more companies will emerge combining CrowdSourcing and the Network Marketing model in various ways. It won’t end with just information gathering vs. offering a product. The sky and beyond is limitless!
At the end of the day, however, the bottom line is that a large group of people will endeavor to work together to accomplish a goal and millionaires,
multi-millionaires, and even billionaires will be created in the process!
I’d like to know what you think??? Are you tracking with me?
The Facebook of Weight Loss…A “Loser” Social Media Site!
Normally, you don’t want to be on a “loser” social media website…meaning that there’s not much happening and it’s not worth your time. But this is different. This “loser” site will actually inspire you. Why? It is about “losing” weight, and creating and maintaining health and fitness.
So…if you are wanting a social network site that will support your optimum health and fitness endeavors, here’s the place to go…and it’s FREE. Check out MillionaireBody and connect with others.
You can also check out CNI Millionaire Body and watch a webinar.
Honestly, you can Cheat and Eat for Life as you create your Millionaire Body!
Here’s a video I did about experiencing “changes” in my life at the age of 55…I will turn 56 on September 8, and I am happy to say that I am now below my Body for Life weight (when I came in the Top 2000 of 200,000 in 2002!). Yes, I am at 128, two pounds below my final Body for Life weight.
Here is my “before” pic when Roby and I did Body for Life in 2002 (was at 151 pounds).
Here is our entry photo for Body for Life in 2002 when I was 130 pounds for my final entry pic. Since that time I had stayed around 135 pounds. (I’m the blonde on the right).
The problem was that I went through the change during the last year, and put on 10 pounds this past winter. I was staring at 145 on the scales! Yikes…how did that happen? So, though I wasn’t as heavy when I first did Body for Life in 2002, I was approaching it! Yep, that “before pic” from 2002 was looking more and more familiar. I have now lost 17 pounds…just cheating and eating, so am tipping the scales at 128…the lowest I have been since college (and I graduated in 1974)!
Watch my video…I was just beginning with CNI’s Core 4 products, and was looking for a solution to my “new dilemma.”
Menopause Women Unite! Seriously, it works great for guys too…as women, we just have a little extra to deal with along the way!
This is the first time in my life that losing weight has been COMPLETELY STRESS FREE! And I love it!
So…come on…Join Roby, me and others at MillionaireBody and let’s connect and lose together!
Love Mike Dillard & Magnetic Marketing
Mike Dillard never gives up on you and neither does the Magnetic Marketing Diva!
Mike & his more low-key business partner, Tim Erway, have just introduced Traffic Formula 2.0 through Magnetic Sponsoring. This is the best Magnetic Marketing course ever! If you liked Traffic Formula 1, you will love TF2! Mike & Tim are offering a free webinar tonight, June 17, 2009 at 7 p.m. PST… and ONE LAST CHANCE to sign up for TF2 for only $297! That’s a savings of $700!!
Why did they “open it back up?” Mike was out of town when they released it. He simply felt like he wanted to make sure that everyone had the opportunity to take advantage of this Special Discount.
Go to this link to sign up for the webinar tonight …
–> https://www2.gotomeeting.com/register/329662706
Traffic Formula 2.0 will be $997 after Midnight CST! To receive Mike & Tim’s Traffic Formula 2 FOR ONLY $297 (a $700 savings!), click below:
This is your 70%-off discount link
And…if you missed his 36 minute video, here’s the link:
http://trafficformulablog.com/launch/36-minute-free-online-dvd/
Again, This is your 70%-off discount link to receive YOUR opportunity to get Traffic Formula 2.0 for ONLY $297!!
Thanks for your generosity, Mike & Tim!
“Over 35″ Facebook Users Double in Last 30 Days!
READ ALL ABOUT IT!
The biggest growth on Facebook, in terms of absolute new users over the last six months, came amongst users 35-44. Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used Facebook in March 2009 compared to September 2008.
Having said that…Did you know that the fastest growing group of users is still Women OVER 55?! Yep…there are now nearly 1.5 million of them active on Facebook each month.
The real question is “Hey, how can YOU and I connect with THAT demographic?” Well, I suppose I could talk to myself! Yes, I am 55 1/2!! And what about YOU? Well, if you are under 55, male or female, you can contact ME about that demographic! How’s that for a pitch to connect with all of you? It’s genuine…I will share what I know. I will allow you into the “inner circle” of how women over 55 think…how we purchase…what’s important to us! Hey, if nothing else, it will be fun connecting. I make that discovery every day!
For instance, Roby did a voice broadcast last night about efusjon. WHY? Because it is the first company poised to change network marketing forever with its Facebook Application. Enter Derrick Broes, former Bill Gates protege and Sr. VP of Parmont Pictures. He developed the marketing technology that is going to push efusjon into the stratophere. Next, connect him to Loren Middag, a former Isagenix rep and long-time network marketer, whose reputation has been built on health and wellness (he has two health & wellness centers in CA…Add in a Rob Towles who has put together a compensation plan distinctly different than any of the “traditional four” known and utilized in networking marketing, and you have SUCCESSS BEYOND YOUR WILDEST DREAMS ready and waiting on YOU simply making a decision to join the FUN!
Back to the EXPLOSION on Facebook. This is truly exciting to read. WHY? It proves that although some in their teens and 20′s might perceive me and other women over 55 group to be “old dogs,” we are a FORCE to be reckoned with and we CAN Learn New Tricks! And one of those is how to be connected on Facebook.
Read more about the Explosion of Facebook Users , and check out efusjon with Robynne Sapp at efusjon Diva.
I have blogged about “Why Every Person in North America needs a Small, Home-based or Network Marketing Business.” But…check out the NBC Report on how Network Marketing offers a solution during this “soft economy.” Perhaps you will then understand how each of us…yes, that’s me and you…can embrace our fudiciary responsibility to do our part to jump start this economy!
Remember…Bloom where YOU are planted! You may not feel like you have much choice in what happened to you in this economy, but I am here to remind you that YOU DO HAVE A CHOICE in HOW You Respond to it. The bottom line it that the train is preparing to leave the station with efusjon. Are you “on the train” or “off the train?” Are you going to stand in the train station waving good-bye? Don’t be one of those who does takes the “analysis to paralysis” route. Yes, you might be able to catch the train the next time it comes around. Then, again, it might not stop at your station next time, and you might find yourself running to the station miles away to try and board, only to find it full. Why take that chance? One step now as the train is still in YOUR station is all it takes to embark on the RIDE OF YOUR LIFE! If you need a network marketing business in this “soft economy,” this is a simple and easy solution, offering a “niche product” (an all natural energy drink) in a “niche market” (the energy drink industry).
The enthusiasm and excitement from Loren, Derek and Rob is contagious. NEVER BEFORE has there been an Opportunity with a company that is cutting-edge with their combination of Products, Business Opportunity & New School Marketing Technology … NOW IS THE TIME FOR CREATING OPTIONS & FLEXIBILITY THROUGH WEALTH AND ABUNDANCE…AND TIMING IS EVERYTHING! Tell me you can’t get excited about THAT! efusjon is creating that kind of buzz and excitement!
If you already have a primary J-O-B or networking marketing company, no worries. This is SIMPLE & EASY! Just get three! The Power of 3 is amazing!
Check out my video about working from home and not having a J-O-B! Let’s rock and roll and have some FUN together!
Social Media Marketing? What Is IT? What Is The Best Way to Use It? What role does Google Analytics play?
To have not heard ANYTHING about social media today, you would have to be either dead or living on an island with no contact with the outside world. The way we interact, create, consume & share information is changing on a daily basis as more people log online and engage in the digital world. This is a major padadigm shift in business models.
The interesting thing is rather than ALL OF US being at the mercy of the advertisers anymore, they are truly at our beck and call, as social media has created a new type of partnership, a more equal partnership. We, the consumers, have a lot more say in what happens. It is a different era than when the traditional advertising giants clearly were the lead partner of the dance team. Today, however, that traditional lead is now following more and more, due to the folks in its data base who have stepped in to exert their influence and take the lead position.
If you aren’t blogging, chatting it up and offering opinions on forums (whether personal or business), sharing your most current pics and videos, and/or engaging on social networks (whether it is generic ones like Facebook and MySpace or special passion ones like Food Connect), you are clearly, as they say, “behind the times.” (Note: register for my FREE Webinar on “Blogging Your Way to Success” on Wednesday, March 25, 7 p.m. PST at MagneticMarketingDiva). The bottom line is that if you don’t want to be left behind, and you aren’t sure where to start, a system can help you! Visit me at Millionaire Self.
And, the bigger picture is this…Where the people are, so go the advertisers. Why? Because they have to in order to stay alive, you know…profitable. You cannot continue to ads in newspapers for 15-30 year olds, when they are not reading them. And many who “read newspapers,” are actually reading online editions. I , on the other hand, still LOVE getting my USA Today, grabbing a cup of coffee, and sitting in my sun room (after getting out of the hot tub) on the week-end…enjoying the pleasure of reading the paper from one end to the other! Especially right now with men’s and women’s basketball championships underway! Of course, just consider me bi. I like holding and reading the newspaper and also getting up-to-the-minute updates on news, sports, etc. Yea, I want to have my cake and eat it too! The question becomes…How long can advertisers continue to do both? If it comes down to making a choice, what do you think they are going to choose? I believe they will go online if there are limited funds.
It is truly an interesting era today. If I want to look up the meaning of a word, I no longer grab my dictionary…I go online! If I want to make dinner reservations, I no longer look up the restaurant in the yellow pages…I go online to FoodConnect. If I want to research a topic and gather data, I no longer pick up an encyclopedia as I did when I was in grammar school, 45 years ago. If I did, the information would be outdated compared to the up-to-the-minute and revised data I can obtain on the internet. Some pundits point out that the internet can also leave us feeling overwhelmed and disconnected while simultaneously connecting us. There may be some truth to that…that is, until our best friend in 1st grade finds us through Facebook, and we end up chatting for an hour online!
The bottom line is that the internet, overall, encourages us to Engage & Join the Conversation! Before you start thinking, “Oh yea, that’s what Anderson Cooper and Twitter encourage us to do,” hold on just a minute! Two Women & a Poodle had that as their rallying motto for their year-long journey, Gay Into Straight America, long before those two uttered those words. As we criss-crossed America in 2005/2006, we encouraged and cajoled people to engage and connect…to commit to deeper conversations. We have continued this mantra through our non-profit, Stand UP Speak OUT. I am one of the “Two Women,” Robynne Sapp is the other one, and Rylee Joy is the standard poodle. See what Two Women & a Poodle say. What does this have to do with Social Media Marketing? Well, check out the site, Social Media. See what they say, and notice the end result similarities of what we both were/are attempting to accomplish.
“SocialMedia truly understands the world of social networks and viral marketing.”
- Drew Lesicko, Assistant Product Manager, IAC
- Social media is media that relies on its audience to create, modify, or distribute the medium’s content.
- Social media is 10 of the top 20 destinations on the web.
- Social media is where 82% of internet users watch video clips, 72% read blogs, 63% visit photo sharing sites, 57% have profiles on social networks.1
When we asked people to Join the Conversation back in 2005, with the intention of Engaging Hearts & Minds, Creating Authentic Connections, & Transcending Differences that Separate Us, we met mostly offline… in rest stops, coffee shops, restaurants, churches, PFLAG meetings, corporations, and homes. Our main “online activity” was putting out a newsletter each and every week while we were on the road. Halfway throughour journey, we started blogging and podcasting to reach a larger audience.
At Social Media, they say, “People are already talking, the question is how do you become part of the conversation.” Goes rigiht in line with what we were saying on our journey.
So, I’ve answered “What is IT?” Now to look at little more at “What Is the Best Way to Use It?” That is where Google analytics comes in. The best way to use it is mostly each person’s opinion. And, yes, there is Google analytics available to check out your stats. They say, “Win Customers, Not Just Visitors.” Google analytics helps you identify the key words, ads, referrals, and campaigns that contribute the most to your bottom line. The NEW Google Analytics displays your analysis within the context of larger trends. I like their thinking. They say “See the forest. And the trees.” That thought process resonates with my overall philosophy of a both/and world vs. an either/or one. Those living in an either/or, black/white, world are going to be left behind. It’s like listening to those who argue, ”Which is more important…Sales or Marketing?” As my colleague, Brooke Barnett, Mr. “It’s math, not magic, “ says, “There are two things I wish I had learned earlier in life. “Sales Rule the World. Marketing Rules Sales.” Once again, you might be tempted to decipher whether one is more important than the other, but that question misses the deeper truth I’ve been discussing. It isn’t either/or. It is both/and… literally and metaphorically. If you want to increase your SQ (Success Quotient) you have to intergrate the two.
If you have read many of my blog posts by now, they can almost become mini-novels, and you might find yourself thinking, “Where is she going with this?” I will now tie the threads together to weave the big picture of my claim that you would see the end result similarities of what we both were/are attempting to accomplish, the “both” being Two Women & a Poodle on their year long journey back in 2005/06 and SocialMedia.com and what they are attempting to accomplish in 2009.
Ok…drumroll…It is clear to me is that AUTHENTIC CONNECTION & DEEPER RELATIONSHIP WITH ONE ANOTHER is what we all aspire to have through engaging with one another in this internet world. So, in essence, that’s not so different from what we want from our lives offline. It is the one common thread that we experienced with people, over and over again on our journey. It is the very reason we said, “You can’t Hate someone whose story you know,” and that is true offline or online. When we get to know one another, it is magical!
Yep, folks…bottom line is it’s all about connection!
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