Dotti Berry, iDigital Media Pro Empowering Entrepreneurs

10 Keys Determine if LYF Brands has the potential to be the next “Yellow Tail” Blue Ocean Strategy Company

Are you thinking, “WHO is LYF Brands?…WHAT the hell is Blue Ocean Strategy?…and WHAT does Yellow Tail (surely you have heard of Yellow Tail even if you don’t drink wine) have to do with LYF Brands?

Great questions! Ok, please allow me to answer them one at a time.

1. “WHO is LYF Brands?

LYF Brands became the new kid on the block in the network marketing industry (specifically the health/wellness/lifestyle field) when Founder Michael Han held the first “official” call on Friday, March 12, 2010.

2.WHAT the hell is Blue Ocean Strategy?”

At BlueOceanStrategy.com, you will find two important pieces of information to check out:

A) What is Blue Ocean Strategy? 10 Key Points

B) How Blue Is Your Ocean?”- 10 Important Questions

3. WHAT does Yellow Tail have to do with LYF Brands?

I believe the 10 key points provide a blueprint for LYF Brands and that “How Blue Is Your Ocean?” provides reflective questions for consideration as LYF Brands enters a crowded market, much like Yellow Tail did back in 2001.Different markets? Yes. Similar scenarios? Yes.

A case study on the website explains how Yellow Tail used Blue Ocean Strategy to differentiate itself in the very crowded wine market.  Yellow Tail literally did the following and LYF Brands must do the same.

Yes, Yellow Tail branded itself by reconstructing market boundaries.

As Paul Harvey always said, “and now…the rest of the story.”  Check it out and give me your thoughts.

Before I do that, a shout out to Clare Kelway and Sheldon Davis for turning me onto the book, Blue Ocean Strategy (which I’ve just ordered).  That led me to search for the BOS website.  I am mesmerized by the information.

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Tags: Ancora Imparo, Blue Ocean Strategy, BOS, lfy, LYF, LYF Brands, Mary Ann Pettorini, Michael Han, Michael Kelly, Yellow Tail

LYF with Michael Han will never be the same!

Ok…so LYF  is pronounced LIFE.  That is why I say that Life with LYF will never be the same with Michael Han at the helm!

To read what Michael Han has accomplished with his billion dollar company, Envion, turning plastics into fuel (for one thing), it’s not surprising at all to discover that he is now embarking on the journey of his LYF with his foray into developing a network marketing company that he says will create “life” (how about LYF) beyond his existence on this earth!
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Tags: Envion, LYF, LYF Brands, Mary Ann Pettorini, Michael Han, Michael Kelly, MLM, network marketing, new school marketing