Using iZigg – Text CoachB to 90210 – How Can a Text Campaign go Viral?
Using iZigg – Text CoachB to 90210 – How Can a Text Campaign go Viral?
This will be updated periodically as I see examples of mobile campaigns that do go viral. It will also highlight missed opportunities by companies and what they could have done to enhance a marketing campaign by combining it with a mobile campaign.
On that note, Chick-Fil-A missed a key opportunity when they had Cow Appreciation Week July 5-9, 2010, and didn’t combine mobile marketing with it. This video below talks about the power of viral marketing & what Chick-Fil-A could have done. The picture below shows it.
If if was good enough for Democrat Obama who now sits in the White House, Republican Meg Whitman figures it is good enough for her as she aspires to be Governor of California.
Politicians are understanding full well the opportunity that text marketing offers. Check out the California Governor’s race, and see how Meg Whitman is using a text campaign to foster goodwill and create volunteers for the balance of the race.
Meg Whitman, prior CEO of Ebay has her own short code: 46634
Meg Whitman’s CA Governor Race Text Campaign:
The campaign return text thanks the person who opted in and asks for their zip code to share when Meg will next be in your area for a public appearance. After you supply the zip code, you receive a request to volunteer. Because we like to work with friends, the potential for this Text to be forwarded is huge.
Matt Arndt with iZigg shares the following example of a viral marketing campaign, literally IN ACTION!
Join the Band! – TMobile challenged aspiring musician Josh Ward in the UK to ask “What would you do with free texts and internet for life?” Check out the result:
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